The Internet continues to enable a major shift from the physical consumption of goods and services to their consumption in the virtual and physical world alike. From a business perspective, that shift was initially begun in the late 1990s using the catalog/mail order concept as its primary analogy. However, the focus on replacing retail and mail order with online commerce is not the most revolutionary change.

Vindicia is focused on the stronger and more long-term second revolution in online commerce, the online delivery of the good or service. Leveraging the early expertise gained from helping the music industry evolve to downloads, open formats, and paid subscription services, the Vindicia principals founders played a key role in the pervasive business process changes that running these new types of commerce models create.

A commerce model is a holistic look at how both the merchant and consumer interact with each other. In the past, the focus has been on driving a consumer to a single purchase and then hoping to obtain a repeat or "same store" sale. However, the Internet enables, and even demands, a very different experience for both merchants and customers. The new commerce models benefit both customer and merchant by creating less friction, altering the way in which transactions and consumption occur, and moving the focus to relationships and customer lifetime value and away from one-time purchases.

Our solutions have shown success in a wide variety of vertical markets, including gaming and consumer software. Different parts of your organization, from marketing to finance to IT, can take advantage of Vindicia's solution to create sophisticated commerce models and build online revenue. Our products section delves further into the core capabilities that underlie these solutions.