Go To Market for SaaS Companies
Sep 3, 2012 | By Diversity limited
As the world moves to the oft-heralded “subscription economy”, seemingly every software company is reinventing itself as a SaaS company.
But deciding to go subscription, and actually having everything in place to deliver a service are two different things.
Recently I took part in a webinar with Sanjay Sarathy from SaaS billing and subscription service Vindicia (and, for clarity I’ll point out that I was not paid for taking part in the webinar).
By way of context, SaaS has an estimated market value of $15B in 2012 and corresponding rapid growth thereafter..