New Study Reveals Premium OTT Market to Experience Rapid Growth by 2017
Nov 28, 2014 | By Vindicia
November 25, 2014 – Vindicia, a leader in enterprise-class subscription billing, and Ooyala, the leading innovator in video streaming, personalization and analytics, have today announced the results of a qualitative pan-European study that looks at the current premium service OTT market and its projected growth in the UK, Dutch and German regions by 2017. The study revealed that, while industry leaders are aware of the challenges when targeting the mass market with film and TV content, premium OTT technology continues to advance in Western markets. It also indicates that in addition to the subscription business model, there will be significant opportunities for content providers to increase monetization of video content, in the form of transactional services, ad-supported offerings and hybrid bundles.