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Vindicia Uses Avention to Fuel Account-Based Marketing Efforts

Aug 30, 2016 | By Avention

Avention OneSource Solutions enable sales and marketing alignment, ABM scalability

CONCORD, Mass. – August 30, 2016 – Avention, maker of OneSource® Solutions for smarter business insights, today announced that Vindicia, a leading subscription billing and recurring payment solutions service, expanded its relationship with Avention. The OneSource ABM Solution from Avention provides the key account and contact insights Vindicia was able to leverage in order to fuel growth of its account-based marketing (ABM) efforts. Vindicia credits Avention as a key factor to the success of its ABM program.

Vindicia launched its ABM initiative in July 2015 and identified Avention as a key technology to enhance results. Specifically, Vindicia was impressed with Avention’s sales-friendly interface and the solution’s ability to enrich target company profiles with reliable data. Avention’s OneSource ABM solution allows Vindicia to understand potential customer segments through competitor analysis, target account identification within those segments, and create trigger alerts to better coordinate sales and marketing outreach. Vindicia uses the OneSource connector for Salesforce, making the power of OneSource available directly through the Salesforce platform, so sales teams have the latest information at all times and can be more efficient and effective with their customer interactions.

“We understood that accurate and updated data was the key to a successful ABM program, and in Avention, we found the right technology partner to provide that data,” said Kevin Cancilla, senior director of marketing at Vindicia. “That was why we sought out Avention. In addition to providing us the best possible data, Avention also offers us integrations with Salesforce and other vendors that are part of our ABM technology stack. Avention has become a true partner in our account-based marketing program.”

Avention’s OneSource ABM solution incorporates several key elements that are fundamental to the success of any ABM program: a 360-degree view of B2B customer data for complex segmentation; robust contact insights, including predictive indicators; and marketing automation platforms (MAP) and customer relationship management (CRM) ecosystem connectivity. Without these critical data points and insights, businesses can’t implement or sustain successful ABM strategies.

“One roadblock we often see when it comes to ABM implementation is problems with identifying key accounts and key contacts within those accounts,” said Steve Pogorzelski, CEO of Avention. “Avention gives customers like Vindicia the right data and the right solutions to scale their ABM programs. Our ABM solution helps customers accelerate engagement throughout the marketing funnel.”

To learn more about our account-based marketing solutions and download resources to start your ABM journey, visit the Avention website.

About Avention

Avention, Inc., maker of OneSource® Solutions, delivers smarter business insights to help companies get a deeper understanding of company, contact and market data. With a combination of data aggregation, analytics-based applications and live content updates, Avention provides accurate, timely information to drive growth and improve productivity. The Avention OneSource Solutions, including OneSource ABM, deliver customers a comprehensive view of their data so they can make more informed business decisions, stay ahead of competition and close more deals. Headquartered in Concord, Mass. with offices across North America, Europe and APAC, Avention has nearly 4,000 customers worldwide. Visit, follow us on Twitter @AventionInc and read our company blog.

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