Vindicia CEO to Explain How to Convert One-time Viewers into Profitable Long-term Subscribers at the BDMI Media Summit in Berlin
Nov 18, 2014
Gene Hoffman, CEO of Vindicia, will take to the stage at the Bertelsmann Digital Media Investments (BDMI) Media Summit, 20 November, to demonstrate how the company’s proven solutions are helping OTT TV providers capture more market share and increase revenues by converting one-time viewers into profitable long-term subscribers. The event will be attended by top executives from OTT providers and major media companies across Europe. The BDMI Media Summit is designed to provide an exciting, interactive forum for some of the most innovative companies from Europe and the United States so that they can showcase the successful products and services that are already driving growth for some of the biggest entertainment brands in the world.
Event: BDMI Media Summit
Place: Berlin, Unter den Linden 1
Date: 20 November 2014
According to Strategy Analytics, the European OTT market grew by 51% in 2013, with consumers from Western Europe particularly keen to embrace video-on-demand services. However, in such a competitive market, it is imperative that OTT providers introduce monetization strategies that are guaranteed to deliver long-term revenue growth.
“The European OTT market is growing at an impressive pace, so it’s not surprising we’re seeing a whole host of providers, both new and old, compete aggressively for market share,” said Gene Hoffman, CEO of Vindicia. “But while it’s relatively easy to convince a customer to buy a one-off movie or box set, it’s much harder to get them to keep on coming back for more. At the BDMI Media Summit, we’ll be explaining how our business intelligence and predictive analysis tools not only keep consumers connected to the content they love, but also keep providers connected to the subscription revenues they need.”
“The BDMI Media Summit provides a platform for the companies at the very forefront of the digital media industry to explain how their technology will shape the future of the market,” said Urs Cete, managing director of BDMI. “Vindicia, with its advanced customer acquisition and retention technologies, is a great example of a company already changing the way content providers market, bill for and grow their services. With global brands from a variety of entertainment categories as customers, Vindicia is a worldwide leader in monetizing online video subscriptions and we are pleased to have them presenting their successful platform to our audience of distinguished media company executives.”
Vindicia brings enterprise-class innovation to consumer-facing subscription billing to help digital companies acquire more customers and keep them by making payments seamless, secure and easy. Vindicia keeps customers connected to the subscription services they love, and companies connected to the subscription revenues they need. Vindicia has processed more than $6 billion globally and generates over $90 million in annual incremental revenue for clients. Clients include TransUnion Interactive, Intuit, Activision Blizzard, IAC, Bloomberg, Vimeo, Next Issue Media and more. Vindicia was recently ranked the number one billing software solution on the market by Business-Software.com, and recognized as a “Top 100 Promising Tech Companies” by CIOReview magazine. For more information visit www.vindicia.com.
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