May 20, 2015 | Authored by: Vindicia Team Blogs
A+E partners with Brand New Media to launch History Plus in Asia
TV viewers in Asia will be seeing a lot more of the History Channel, thanks to A+E and Brand New Media. The two companies have partnered up to launch History Plus, which will be available on the over-the-top platform 4ME. The video platform will include short-form videos from the History Channel, including content from "Ancient Aliens," "Pawn Stars" and "The Pickers."
"History Plus will include short-form videos from the History Channel."
"HISTORY Plus is a strong brand that will resonate well with new and existing viewers. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers," Damien Bray, global director at BNM, said in a statement.
Prem Kamath, deputy managing director of A+E Networks Asia, told CASBAA that History Plus allows viewers to create playlists of short-form content from their favorite History shows. He said that as TV watching evolves, his company continues to look for ways to engage customers with their content.
Bray said the best part about History Plus is that it's a free service and is available to all Internet-connected viewers.
4ME is available at www.TV4ME.sg on any Internet-connected device and features content about food, health, fashion tech, home, entertainment, celebrity, music, outdoor adventure, comedy and travel.
Short form videos have a strong future
Since many people are pressed for time these days and often use their mobile devices to view video content, short form videos have a strong future. According to a recent report from ABI Research, the revenue potential for short-form video content is expected to reach $13 billion by 2019.
Sam Rosen, practice director of ABI Research, said as the online video market grows, the value for short-term video will rise.
"Multi-channel networks (MCNs) that work with content contributors and advertising agencies targeting services like YouTube are finding suitors and partners among some of the largest industry players in video," Rosen added.
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