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Profile

Jesus Luzardo

Jesus Luzardo is VP, Global Head of Sales at Vindicia. As an international technology industry veteran, Jesus brings over 30 years of experience in commercial, marketing, strategy, operations and technology roles. Prior to Vindicia, Jesus was Head of Marketing for Amdocs in the Caribbean and Latin America region, driving marketing to significantly expand Amdocs’ sales pipeline. Before Amdocs, he was Head of Sales for Utiba (acquired by Amdocs in 2014), focusing on mobile financial services. His experience includes two years as Head of Corporate/B2B and CCO at Cable & Wireless, and 15 years with Motorola. He lives by Vince Lombardi’s motto: “Perfection is not attainable, but if we chase perfection we can catch excellence.” Jesus holds an MBA from Universidad del Zulia (Venezuela), a B.S. in Electronic Engineering from Universidad Rafael Urdaneta (Venezuela), and Advanced Management certifications from Kellogg Institute of Management and IESE (Universidad de Navarra, Spain).

VP, Global Head of Sales

Blogs by Jesus Luzardo

What subscription C-level management should be concerned about today

2023: The year of recurring revenue

Insurance: why to think of customers as subscribers, and how to stop them from leaving

Why utility providers need to think like subscription companies, and why it matters

Spring clean your tech stack

New normal = new uncertainties? What subscription businesses need right now to grow

Beyond the bundle: The rise of super-aggregation

Fast food subscriptions are on the menu

Stackable discounts: why they can be a subscriptions winner

Your biggest frustration can become your biggest growth driver

Subscription fatigue: how to fight it and win

How media consumption has changed and where subscriptions fit in

E-commerce is people-commerce

How fit is your retention strategy?

What my son, a professional athlete, has taught me about subscriptions

Retention – every minute counts

What’s the next chapter in the story of D2C?

Retention management vs. loyalty management: One and the same?

Are auto subscriptions the next consumer luxury?

The rise of the CSO – chief subscription officer

Trust: The most important element of a successful subscription model

The new eCommerce transformation is subscription-based and coming to your door

The next-gen shopper: Three characteristics that every subscription-based business should know about

Why every touchpoint counts

Four retention strategies that you probably aren’t doing just yet – but should be

Bundling towards growth in 2021

What does the future hold for OTT video subscriptions?

How to leverage subscription intelligence to create personalization and fuel subscription growth

Future forward: How subscription intelligence can increase revenue – and be the game-changer – in a post-COVID-19 world

COVID-19 put a temporary halt on sports events. How will it change the way we experience them moving forward?

Vindicia and Stripe integrated solution to drive subscription business success

It’s a new world – how is the subscription industry responding?