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June 15, 2010 | Authored by: Vindicia Team Blogs

Best Practice Guide for Customer Acquisition

As part of our ongoing efforts to help introduce clarity to the often confusing world of digital commerce, we are happy to announce our latest Best Practice Guide is now available.

The topic is customer acquisition and the guide gives advice and lays out a framework to help companies craft and fine-tune their acquisition strategies. The topics we covered in the guide include:

  • Infrastructure Components
  • Customer Information
  • Acquisition Channels
  • Promotions
  • Metrics
  • Testing, Analysis and Optimization
  • Launching Products
  • Pricing
  • Fraud
  • Payment Methods

As a special treat, we have expert advice on testing from Brooks Bell (@brooksbell), CEO of Brooks Bell Interactive – a direct response marketing & consulting firm that specializes in testing and conversion.

The goal of this guide is to help you sort through all of the available information and find what works best for your company, products and customer demographics. The full link to the new customer acquisition guide is – https://www.vindicia.com/resources/best-practice-guides/best-practices-for-customer-acquisition

If you have any questions about the guide, leave a comment below or ping us online (@vindicia or @jnusser).

About Author

Vindicia Team Blogs

We value our subject matter experts and the insights each of them brings to the table. We want to encourage more thought leaders to come together and share their industry knowledge through our blog. Think you have something interesting to contribute as a guest blogger ? Contact us at info@vindicia.com