Blog

Defining your product in a customer-centric manner

Subscription businesses should reduce friction even when it comes to cancelling

"Free" subscriptions? Why subscription businesses must be careful in marketing and operations

Uber sees the advantage of subscription billing

When customers can't cancel subscriptions

What metrics do SaaS businesses need to attract and retain customers?

How to communicate a change in policies

Best practices in digital – Ingenico and Vindicia workshop at Insights

Value and convenience are a priority for customers

Is effective customer communication the best way to defeat ad blockers?

How does quality relate to value when it comes to OTT content?

Methods for attracting SaaS customers