Defining your product in a customer-centric manner
Subscription businesses should reduce friction even when it comes to cancelling
"Free" subscriptions? Why subscription businesses must be careful in marketing and operations
Uber sees the advantage of subscription billing
When customers can't cancel subscriptions
What metrics do SaaS businesses need to attract and retain customers?
How to communicate a change in policies
Best practices in digital – Ingenico and Vindicia workshop at Insights
Value and convenience are a priority for customers
Is effective customer communication the best way to defeat ad blockers?
How does quality relate to value when it comes to OTT content?
Methods for attracting SaaS customers