Don't discount the complexity of discounts
Using psychographic data to predict, prevent and combat customer churn
Subscriptions and AI - where do we go from here?
3 Acquisition costs you don't want to forget
Partnering with publishers: New ways to market subscriptions
What move should you make when subscribers leave?
Media publications (and others) can improve subscriptions through podcasts
Strategies to attract new subscribers
Defining your product in a customer-centric manner
The Road to Account-based Marketing Success: One Company’s Story
How to improve customer acquisition
Increase Subscription Conversion Through Pricing Innovation