Blog

Frontier Communications recognizes that not all of its viewers are interested in traditional linear television services and is currently testing over-the-air video with TiVo. The telecommunications company is focusing on targeting the millennial demographic with this new service.

"We're in a trial right now with TiVo as our partner to bring a combination over-the-air and over-the-top content provisioning to a single user interface with time shifting and DVR," Dan McCarthy, CEO and president of Frontier, said during the Bernstein 31st Annual Strategic Decisions Conference.

"Frontier Communications is currently testing over-the-air video."

McCarthy added that his company wants to target millennials who seem to be more interested in watching programs over the Internet as opposed to traditional linear TV services

Frontier Communications partnered with TiVo in February. Naveen Chopra, chief financial officer and senior vice president of Corporate Strategy at TiVo, told Multichannel News that his company is proud to work with Frontier on the next generation of video.

"This innovative offering opens up the wealth of content available over the air and via streaming services and simplifies the user experience with a great interface and high-speed Internet bundle from Frontier. From billing to installation to hitting 'play' this could be the simplest and most cost-effective way to get great television into your home and onto all your devices," Chopra said.

Offering video through several platforms gives Frontier more experience

Since Frontier currently offers video across three platforms {satellite TV, FiOS TV and U-verse}, it is gaining valuable experience with delivering video services over copper and fiber. The company is also learning how to combine satellite services into a bundle.

McCarthy said his company has a good understanding on how to show video over fiber and over copper.

The move to over-the-air video may provide growth opportunities for Frontier and help the company gain more customers.