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July 27, 2012 | Authored by: Vindicia Team Blogs

Gain the Competitive Advantage in Subscription Billing through A/B Testing

Most digital businesses are losing valuable revenue by not testing for conversion optimization

Only about 25% of digital businesses A/B or multivariate test landing pages, and less than half conduct price tests for their subscription offers.

In my last blog post, Maximize Subscription Billing through Conversion Optimization, I highlighted key takeaways from the webinar, Conversion Optimization to Sell More Online: 10 A/B Test Results and Lesson Learned, presented by Justin Rondeau of WhichTestWon.

Recently, Justin returned to the Vindicia webinar series, Revenue Revelations: Best practices for the digital economy, and presented Sell More Online: 10 A/B Test Results and Tips to Improve Conversion Optimisation. During this webinar, Justin shares more real life A/B tests and results, featuring some leading websites in Europe and North America selling digital and tangible products and services.

Get inspiration for your next A/B test!

  • Find out how a careers website saw a 34% lift in sales by testing the impact of anonymous testimonials on its buy page.
  • Discover how a digital news publication recognized a 39% lift in new subscriptions by testing an email marketing campaign with inclusion of a well-thought-out prize offer.
  • Learn how an insurance business conducted a mobile test, specifically for Apple iPad traffic, and gained a 9.23% lift in online registrations by testing button imagery on their homepage.

If you have a digital business, watch this webinar for tips on testing to gain a competitive advantage in your industry and increase revenue for your digital subscription business.

P.S. Don’t miss the next webinar in our Revenue Revelations: Best practices for the digital economy webinar series.

> Details and register for webinar: Before You Go – Considerations for SaaS Businesses Planning to Go-To-Market

About Author

Vindicia Team Blogs

We value our subject matter experts and the insights each of them brings to the table. We want to encourage more thought leaders to come together and share their industry knowledge through our blog. Think you have something interesting to contribute as a guest blogger ? Contact us at info@vindicia.com