May 22, 2015 | Authored by: Vindicia Team Blogs
Hearst launches video content site for Good Housekeeping
Good Housekeeping recently decided to go over-the-top with its programming. With the help of Hearst Digital Studios, Good Housekeeping launched a video content site May 17. The lifestyle channel will feature how-to videos that focus mainly on party planning, cooking, crafting and home DIY.
Good Housekeeping.TV will include popular chefs and crafters, like Will Taylor of Bright Bazaar, Paul Lowe of Sweet Paul and Rachel Faucett of Handmade Charlotte. While the shorter videos will be free, longer content will cost anywhere from $2.99 to $5.99.
Neeraj Khemlani, president of Hearst Digital Studios, told USA Today that Good Housekeeping has always been in the business really of tested service journalism. "This is an opportunity to connect that to the explosion of digital video education online today and to marry the two together," he said.
Khemlani added that the video content site will cater to individual viewers. He said that a lot of people want good ideas and are willing to pay for the classes offered on Good Housekeeping.TV.
The video content site is now accessible to smartphone, tablet and computer users. In the near future, it will be available on Android and native iOS devices, Roku and Amazon Fire TV apps.
"Good Housekeeping.TV is accessible to smartphone, tablet and computer users."
Good Housekeeping Editor in Chief Jane Francisco is very excited about the movement. He said in a press release that the company is partnering with the most dynamic stars, and their creativity and enthusiasm is powerful. Francisco added that GoodHousekeeping.TV is one-of-a-kind and each video on the site is interesting and inspiring.
"The information is delivered in a friendly, easy-to-understand way, ranging from easy projects to do with young kids to epic masterpieces for more experienced crafters," Francisco explained.
Hearst Digital Studios helps with other online expansions
Good Housekeeping.TV isn't the only video content site Hearst Digital Studio has launched. Last year, Hearst introduced CosmoBody, a $9.99 monthly fitness and lifestyle video subscription service. Khemlani said this service gets a lot of action from mobile devices.
"We want to be wherever people can access it and as we move into a world of the connected home and Internet of Things, who knows when the next screen is on the fridge or above the stove?" Khemlani added.
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