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For a few years, Vindicia’s tagline has been sitting a quiet sentry duty. People read it, but it seems to me to be something they absorb without thinking – like those photos with surprise objects in them that everyone looks past. I wanted to stop a moment, take a step back, and explain what Build Online Revenue really means.

First, there is a very tactical answer to that question. Vindicia, since inception and even before we launched CashBox in 2008, was about creating a platform to enable digital merchants to increase their revenues. CashBox extends customer lives while bringing tools and efficiency to our client’s marketing team tasked with expanding the paying freemium or subscriber base. We do this with our SaaS solution in conjunction with industry best practices.

At my previous company, I personally experienced how hard it was to manage through channel conflict, as physical became digital, while simultaneously dealing with piracy. Delivering software services that delight and allowing business teams to experiment is an essential part of what Vindicia brings to life. We continue to build on the ability to leverage data, both a client’s and our entire network of 120 million accounts and 80 million unique credit cards, to help clients explore the non intuitive world that involves marketing digital services directly to end users.

But there is something larger that Build Online Revenue means. It is an attempt to capture a conviction. I cut my teeth in a world surrounded by pundits exclaiming, “everything is going to be free, man!” Even the wizened opined that the only way to build successful internet businesses were to capture as many users as fast as you possibly could, getting paid be damned.

I don’t believe that. I believe that the advertising model has its place, but it isn’t the way the great intellectual works of human history get created. The services that will be critical to us, that will move us, that will inspire us and allow us to create – they’re going to cost money because they are worth every penny – even more than their public price. Vindicia wants to be the mechanism through which the next wave of digital creation creates wealth.

Vindicia wants to help the entire world Build Online Revenue.