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September 26, 2012 | Authored by: Vindicia Team

Why Learning Is Now A SaaS Model

The education and learning market is going through an enormous transformation and, like many other industries, it has discovered the customer and business benefits of using a SaaS-based business model.

Here are a few examples of companies that made the digital transition or, having been born in the digital era used SaaS from the get-go as the preferred delivery model.

Encyclopedia Britannica: The days of the mailman delivering a dozen or so Encyclopedia books each year to your living room is long gone. A Vindicia client, Encyclopedia Britannica is now exclusively an online subscription service, with updated content delivered always rather than once a year. More importantly, it can source content from experts around the world. It's not too often that you have Nobel prize winners from whom you can draw inspiration as a sixth-grader.

BenchPrep: BenchPrep, an API-driven service that provides an online learning hub drawing on resources from a variety of sources, recently switched to a subscription billing model from a per-course charge. This was done primarily because the founding team realized that students thought of learning as a continual service rather than as discrete, one-time products. Lower pricing = greater access = more opportunity for student engagement, which was important given the price sensitivity of their target audience.

Junyo: Recently launched, Junyo's mission is to provide educators, students and parents with real-time analytics on each student's learning process across a variety of subject matters. Taking advantage of the Big Data trend in this subject, Junyo is delivering a whole new way to measure learning effectiveness, and its ability to process and personalize data in its SaaS analytics platform is critical to its long-term success.

These are just three simple examples of companies that are reshaping the learning and education landscape as a result of the benefits of SaaS and subscriptions.

About Author

Vindicia Team

Vindicia Team

We value our subject matter experts and the insights each of them brings to the table. We want to encourage more thought leaders to come together and share their industry knowledge through our blog. Think you have something interesting to contribute as a guest blogger? Contact us at info@vindicia.com