Vindicia in the News

Much has been written on the battle between Apple and Amazon.

Certainly Steve Jobs’ passing has made us all reflect, and perhaps on a much deeper level than before, on the man and the empire he created.

In many ways, the companies are more alike than they are different. What makes them both remarkable players is their ability to take the long view. Their business strategies focus on what customers will want a decade from now, not just next holiday season. Because they look at the future this way, both companies are comfortable breaking big rules along the way. And to date, they’ve both delivered, in ways that have exceeded even what their biggest supporters expected. Which is perhaps what makes this next round of battle most interesting…