Vindicia’s roadmap enables subscription services to build a tailored connected multimodal D2C ecosystem
Sep 9, 2020 | By Omdia
Historically, premium content owners and pure-play SVOD services have focused on pre-bundling local, regional, and global Tier 1 TV and video assets to extend their digital user reach and share. Customer acquisition costs steadily increased as a result of competition, which led to steady investments in creating a single entertainment hub (including TV, film, gaming, music, and live concerts asset repository) with the aim of improving engagement rates and safeguarding incremental ARPU.
Omdia believes that Vindicia's MarketONE tailored, multimodal, D2C platform roadmap is well positioned to meet the paradigm shift toward a connected D2C goods and services ecosystem.