Vindicia Adds New Campaign Management Features to CashBox
Nov 2, 2011
Gives Digital Businesses Tools to Track and Manage Promotions, Power to Broaden Acquisition and Strengthen Retention.
BELMONT, Calif. — November 2, 2011 — Vindicia, leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices, today unveiled enhanced pricing capabilities for its CashBox™ SaaS billing solution. The new features enable merchants to build and deliver customized campaigns and to more effectively track and manage the results of those promotions.
As billing continues to move from an operational need to a game-changing marketing asset, businesses and marketing executives are turning to Vindicia CashBox for new and creative ways to market and sell digital goods. Today’s release further optimizes its merchants’ customer acquisition and retention efforts by supporting periodic promotions and one-time coupons to supplement existing product or service pricing. Merchants are now able to market new offers and maximize their ability to find the appropriate price points, discount levels, and promotions for their specific market.
"For far too long, online merchants have been pushing out coupons and promotions without truly understanding their full effect on subscriptions and renewals," said Gene Hoffman, CEO at Vindicia. "With CashBox, merchants gain a much deeper insight into their campaigns – what’s working, what’s not and with whom – and can adjust in real-time for optimal results."
CashBox Unwraps the Goods – Enables Better, More Effective Campaigns
The new CashBox solution enables merchants to build and deliver campaigns as a way to entice customers to join, renew, or upgrade their services/subscriptions in a controlled and focused manner. Digital merchants can now rely on CashBox as a single point of management and control for all product/service pricing – not just the initial price and rollout, but campaigns (promotions and coupons) throughout the product lifecycle.
Merchants with complementary products or services can join forces to provide unique offerings in the market place. For example, CashBox could enable a leading retail merchant to offer relevant customer coupons to an online partner with a complementary service – such as music – while a leading software vendor could offer a magazine subscription using a coupon code at check out.
Analytics and Reporting
By allowing merchants to manage and control how each campaign is rolled out, CashBox provides insight into the impact of each campaign and what types of campaigns work within different customer demographics. Through A/B testing, for example, merchants can gain deeper understanding about price elasticity of a product/service within a target demographic. With CashBox, merchants can implement a campaign in two or more different markets, at different price points, and analyze the results in order to determine the most effective price plan to take to the broader marketplace.
This latest product release comes on the heels of a series of business awards acknowledging the company’s market growth and success, including places on the Silicon Valley/San Jose Business Journal’s Fast 50, the San Francisco Business Times’ Top 100, Inc. Magazine’s Inc. 500|5000, and Lead411’s Top 200 Tech Companies.
Vindicia is the leading provider of marketing and selling automation for the Digital Economy. We enable digital leaders to optimize their customer acquisition and retention capabilities across a variety of online markets via our SaaS solution, Vindicia CashBox. We have processed over $4 billion globally, and generate over $75 million in annual incremental revenue for our clients. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com
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