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Vindicia to Host Webinar on May 17 to Discuss Consumer Attitudes Toward Online Subscription Services

May 11, 2016

Redwood City, Calif. – May 12, 2016 – Vindicia, a leader in enterprise-class subscription billing, will host a webinar on Tuesday, May 17 from 1–2 p.m. ET (10–11 a.m. PT) in which Bryta Schulz, Vindicia senior vice president of marketing, and Chris Lawrence, director of research for Widmeyer Communications, will discuss the results of the Consumer Demand for Value-added Subscription Services survey.

Commissioned by Vindicia, Widmeyer surveyed 1,000 adult participants who subscribe to at least one paid service for the purpose of determining consumer interest in value-added subscription services. Data from the study shows that consumers exhibit a collective interest in added benefits from a subscription, and that they are willing to pay for those perks. These benefits from a subscription package can include anything from discounts and exclusive offers to access to premium content and events.

During the webinar, Schulz and Lawrence will discuss the implications these new findings have on subscription services and will examine in depth some of the survey’s key findings, which include:

  • 76 percent of consumers are willing to pay $3.99 extra each month for a subscription that gives them special access to premium content or members-only benefits, with that percentage increasing to 84 percent if the price is set at just $1.99.
  • More than four of ten participants said that they use their most frequent subscription service 16 hours a week or more, with audio topping the list of most-frequented services.
  • Audio also topped the list of most upgraded services. Fifty percent of participants who have upgraded from a freemium to a premium subscription have done so with an audio service offering.
  • Although 38 percent of participants said they cancelled a subscription service within the past three months, this could be an indication that they are “subscription hoppers,” and could return to the service once they feel that additional value has been added.

To join Vindicia’s webinar on May 17, please register here.

For the full Consumer Demand for Value-added Subscription Services survey, please download it here.

For more information about Vindicia, please visit www.vindicia.com.

About Vindicia

Vindicia brings enterprise-class innovation to consumer-facing subscription billing to help digital companies acquire and retain more customers by making payments seamless, secure and easy. Vindicia keeps customers connected to the subscription services they love, and companies connected to the subscription revenues they need. Vindicia has processed more than $21 billion globally and generates over $90 million in annual incremental revenue for clients. Clients include BBC, Lionsgate, Comic-Con International, TransUnion Interactive, Allrecipes, IAC, Vimeo, and Texture. Vindicia was recently ranked the number one billing software solution on the market by Business-Software.com, and recognized as a “Top 100 Promising Tech Companies” by CIOReview magazine. For more information visit: www.vindicia.com.