Educational Materials / Reports
Leverage the gravity of your brand to create or join a unique multipartner marketplace | IDC report
Increasingly, companies prefer to offer subscription services with partners, preferably in a unique marketplace that offers the kind of differentiation that customers value. Companies with high brand gravity understand this opportunity. They want to bundle and price services together to offer solutions that the customer can't find elsewhere.
In this IDC Industry Spotlight report entitled “Leverage the Gravity of Your Brand to Create or Join a Unique Multipartner Marketplace,” IDC explores how an ecosystem orchestration platform (EOP) can enable B2C subscription businesses to quickly bundle, monetize, and fulfill their offerings using a large catalog of pre-integrated services from partners.
Download IDC’s report and learn how this emerging go-to-market model can expand your subscription business by providing an additional income stream via revenue sharing.