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Making subscriptions part of modern business models: Data and analytics are key for success | Ventana Research

The subscription market is expected to reach $1.5 trillion by 2025. In this actionable report, Ventana Research explores how subscription-based businesses need more than just the capability to manage subscriptions; they need to address the overall economics of their business. Sustained customer engagement can be encouraged through data analytics and artificial intelligence. These tools can detect potential change events and help prevent customer churn.

Topics include:

  • Making subscriptions work for the long term
  • Meeting organizations where they are
  • Collecting and utilizing analytics
  • Partnerships enhance the customer experience

Download this valuable report today. The findings will help retain existing customers and provide a springboard for organizational growth through the acquisition of new ones.