The new streaming customer | Amdocs Media 2021 study
In 2021, the over-the-top (OTT) market will be primarily shaped by the consumer response to COVID-19 and their experiences throughout the pandemic. New digital experiences will lead to a more diverse partner ecosystem, providing consumers “optionality” of best-of-breed subscription offerings.
With this landscape as a backdrop, Amdocs Media has released the findings of its New Streamer 2021 Report, which surveyed 1,000 consumers in the U.S. and 1,000 in the U.K about their preferences around streaming and subscription services. The data revealed that competitive pricing alone isn't the primary driver supporting retention and new subscriber acquisition. Consumers have specific criteria that determine value.
To learn more, download the informative Executive Summary: To Infinity and Beyond.