Converting free readers into subscribers
Consumers today are more voracious in their consumption of news and media than ever before. A truly 24-hour news cycle churns out content faster than they can read, but that doesn't stop them from trying. The problem for legacy publishers and media organizations, however, is capturing value from digital readers. Media companies need to formulate plans that reinforce their digital presence and earn subscribers. This eBook serves as a guide to the steps that media organizations need to take. Topics include:
- Attracting new visitors: Capture them on other platforms
- Encouraging registration: Focus on quality and access
- Promoting subscriptions: Create value sets
Download this actionable eBook and discover how to covert free readers into paying subscribers.