On the CFO’s agenda | Extending customer lifetime value as a growth engine for 2022
Eight insights and preventive strategies that reduce customer churn
Customer churn is inevitable. No matter how great your product or service, some subscribers will choose to cancel their subscription.
Fortunately, there's a way out of this. You can learn from experimentation and from your data. Use your data to find out why your subscribers are churning and what prevents them from churning. Then use that knowledge to improve your product or service and packaging, and reduce cancellations in the future.
Read our informative eBook and learn four simple insights to draw from subscriber cancellations and four actionable strategies to prevent cancellations and extend customer lifetime value.