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Resource Center / Whitepapers

Don’t hide the cancel button: 14 strategies for better subscription retention

Retention drives revenue growth – and demands focus across the subscription business

Subscription-savvy consumers have high expectations set by their favorite providers. They want flexibility and generous terms, and are increasingly monitoring their monthly subscription spend and canceling services that aren’t providing good value. A sophisticated response is needed to maximize retention and revenue – while crude strategies that make it difficult to cancel will backfire.

Download this white paper today and discover 14 invaluable strategies to improve subscription retention – cross-business strategies that span marketing, onboarding, product, technology, content and billing.