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May 1, 2020 | Authored by: Jesus Luzardo

Vindicia and Stripe integrated solution to drive subscription business success

The subscription approach has been flourishing as more and more businesses adopt a subscription business model to drive customer loyalty, promote usage, and create long-term, direct-to-consumer relationships and revenue streams. According to McKinsey, startups and established businesses launching subscription services are contributing to the rapidly growing subscription e-commerce market, reaching $12-15 billion in 2018 in the US alone. Furthermore, a total of 75 percent of organizations selling direct-to-consumer (D2C) are expected to offer subscription services by 2023.

In this context, we are pleased to announce that Vindicia is now integrated with Stripe, one of the leaders in payments processing for online businesses, as a verified partner. By partnering with Stripe, we’re providing companies a complete monetization platform for launching subscriptions, based on our proven track record in revenue optimization and customer retention.

Businesses using Stripe can now benefit from Vindicia’s subscription lifecycle management platform. Together, Vindicia’s subscription platform and Stripe’s Payments platform will help businesses deliver more value to subscribers and subscription businesses alike.

Stripe businesses gain subscription insight and expertise

Vindicia will provide subscription-based business customers using Stripe’s Payments platform with the ability to design more flexible subscriptions models that support promotions, gifts, freemiums, pausing and reactivation. Additionally, they can leverage fresh, data-driven insights with reporting and analytics to enhance subscription performance and recurring billing models, with support to help each unique subscription business optimize pricing, revenue streams, and reduce churn.

Using Vindicia, subscription-based businesses using Stripe’s Payments platform can also retain more subscribers and optimize revenue, mitigating passive churn by removing payment frictions and failures. Vindicia Retain’s advanced recurring revenue recovery resolves 15-30% of terminally failed payment transactions to boost revenue by 3-6%.

New subscription businesses can gain from industry-leading payment processing technology as well

New subscription-based businesses looking to use Vindicia’s solution can also benefit from being able to use Stripe as a platform for processing payments. Stripe is a technology leader that makes e-commerce frictionless to accept payments and manage business online.

Subscriptions are everywhere

Subscriptions today can be found everywhere – from food delivery services ideal in today’s shelter-at-home environment (DoorDash, Grubhub, and Blue Apron) – to interesting new streaming and content services (Quibi and FloCheer) – to support for artists and charities (Trickle Up, Patreon, and Charity:Water) – to traditional on-demand services that expanded into subscriptions for dedicated customers (Uber Ride Pass and Lyft All-Access).

With so many subscription experiences competing for subscriber wallet share, recurring revenue businesses need to partner with industry experts like Stripe and Vindicia in order to attract new subscribers, drive customer satisfaction, and extend customer lifetime value.

To be successful, subscription companies will require an effective payment processor together with an agile subscription management solution to help the business acquire, scale and adapt.

Subscription-based businesses using Stripe can learn more about Vindicia here.

About Author

Jesus Luzardo

Jesus Luzardo is Vice President, Head of Growth at Vindicia. As an international technology industry veteran, Jesus brings over 30 years of experience in commercial, marketing, strategy, operations and technology roles. Prior to Vindicia, Jesus was Head of Marketing for Amdocs in the Caribbean and Latin America region, driving marketing to significantly expand Amdocs’ sales pipeline. Before Amdocs, he was Head of Sales for Utiba (acquired by Amdocs in 2014), focusing on mobile financial services. His experience includes two years as Head of Corporate/B2B and CCO at Cable & Wireless, and 15 years with Motorola. He lives by Vince Lombardi’s motto: “Perfection is not attainable, but if we chase perfection we can catch excellence.” Jesus holds an MBA from Universidad del Zulia (Venezuela), a B.S. in Electronic Engineering from Universidad Rafael Urdaneta (Venezuela), and Advanced Management certifications from Kellogg Institute of Management and IESE (Universidad de Navarra, Spain).