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StreamTV show 2020 panel: Maximizing OTT growth

OTT services are laying it all on the line in the name of growth. But to what extent should profits, data, and long standing MVPD partnerships be sacrificed? What are some of the creative ways that content providers are working with aggregators to market and distribute their services? How are apps incentivizing users to sign up directly? And just how effective are free trials in acquiring new business?

Moderator: Kirby Grines | Founder, 43Twenty

Speakers:

Jon Goodstadt | Director, Ad Sales, Media & Entertainment, Roku

Jerry Fan | Director of Product Growth & Retention, Crunchyroll

Lexie Knauer | Product Marketing Manager, Brightcove

Ian Zeifman | Product Marketing Lead, Amdocs Media

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