OTT services are laying it all on the line in the name of growth. But to what extent should profits, data, and long standing MVPD partnerships be sacrificed? What are some of the creative ways that content providers are working with aggregators to market and distribute their services? How are apps incentivizing users to sign up directly? And just how effective are free trials in acquiring new business?
Moderator: Kirby Grines | Founder, 43Twenty
Jon Goodstadt | Director, Ad Sales, Media & Entertainment, Roku
Jerry Fan | Director of Product Growth & Retention, Crunchyroll
Lexie Knauer | Product Marketing Manager, Brightcove
Ian Zeifman | Product Marketing Lead, Amdocs Media