Subscriber engagement: Don’t make it more complex than it already is

Publishing subscriptions are in a lane of their own. It’s exhilarating to round up writers and creators, produce informative and compelling content, and monetize on readers’ interest, but lately—publications have been facing serious hurdles around monetizing proportionally to usage and capturing the attention of different customer segments. As a result, churn rates fluctuate wildly. If you are a publishing subscription, how do you create an adaptable engagement strategy? How do you go about creating more value for readers so that they want to stay subscribed for a very long time?

Speaker:

• Jesus Luzardo, VP - Global Head of Partnerships & International Sales, Vindicia

Special thanks to Mash Media for producing this video. For more information about The Publishing Show, please visit https://www.mashmedia.net/. Session published by Vindicia.