Understanding payment dynamics is understanding customers

How payment strategy plays a critical role in creating customer value and growth

In a world of high demand and intense competition, removing payment friction allows subscribers to stay connected to their favorite services. Addressing unsolvable recurring payments and enabling seamless, frictionless payment experiences help retain more subscribers, ensuring they stay engaged with your brand and continue to enjoy the valuable benefits of your product. This applies to box subscriptions, media publishing, software, and more. Having the right strategies in place is crucial for keeping subscribers connected and delighted, which will ultimately drive growth and foster long-term loyalty.

We'll discuss how to implement the right payment strategy, utilize the appropriate tools, and track the key KPIs for success.

SPEAKERS:

Mark Rosales, Director, Global Payments, and Risk, Adobe
Shiri Levi-Laor, COO, Vindicia

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