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July 28, 2021 | Authored by: Jesus Luzardo

E-commerce is people-commerce

After more than a year of no travel, I am flying out soon to attend the PaymentsEd Forum conference in Seattle. And I admit it, I’m excited.

It’s been a long time. Like everyone, I’ve gotten used to Zoom meetings. I’ve gone without the experience of mingling and networking. We’ve all managed to continue doing business in these strange times, improvising as necessary and innovating in order to keep growing and thriving. But still, there’s a certain itch; a human need for contact that we used to enjoy regularly at conferences, industry events, and meetings with clients. I, for one, am really looking forward to that feeling again.

No substitute for real meetings

One of the things I enjoy most about conferences (and what I’ve missed the most), is meeting customers and getting to know each other face to face. Nothing can replace the power of live interactions, when you really get a sense of the customer before you and what they need. It’s the most powerful and satisfying way for me to get the Vindicia message across and build strong business relationships. Sure, online demos and conference calls are convenient, but in my experience, there is nothing more exciting than seeing the expression on a customer’s face when they realize how our products can help them manage their subscriptions, provide unique subscriber experience and drive user engagement, recover lost transactions and retain customers, saving them millions of dollars a year.

E-commerce is people-commerce

At Vindicia, we’re totally focused on e-commerce connections. We’re big advocates for digital experiences and the power of positive online transactions. But at the end of the day, e-commerce connections are connections between people. The customer journey is not just an automated, digital ride with your brand – it’s a human journey, based on human emotions, motivations, and needs.

Advanced digital tools are vital to building those connections. Take the Vindicia ROI calculator, a powerful tool we use with our customers to help them visualize their current retention strategy and potential for increased revenue. Our MarketONE platform is not just a powerful tool to recover lost revenue, increased retention, and build subscription bundles. It’s a way for our customers to connect with their customers in the digital space, via out-of-the-box strategies that create convenient, comfortable, accessible, personalized, and meaningful e-commerce experiences.

Industry conferences, where we’ll meet again

Perhaps that’s what’s been missing for me over these past months when attending conferences was not an option. I’m excited to see the reactions on customers’ faces when they experience our platform demo in real-time. I’m keen to reboot my relationships with customers in the face-to-face world. I can’t wait to show customers how our solutions can take their retention strategy out of the box, and how it can integrate with their existing customer journey to create a new hybrid experience that will help them grow.

E-commerce starts with people, and great e-commerce brands cater to the needs and desires of people. What we do at Vindicia is enable our customers to deliver amazing e-commerce experiences and connections.

And I can’t wait to meet you in person to discuss it.

About Author

Jesus Luzardo

Jesus Luzardo

Jesus Luzardo is Vice President, Head of Growth at Vindicia. As an international technology industry veteran, Jesus brings over 30 years of experience in commercial, marketing, strategy, operations and technology roles. Prior to Vindicia, Jesus was Head of Marketing for Amdocs in the Caribbean and Latin America region, driving marketing to significantly expand Amdocs’ sales pipeline. Before Amdocs, he was Head of Sales for Utiba (acquired by Amdocs in 2014), focusing on mobile financial services. His experience includes two years as Head of Corporate/B2B and CCO at Cable & Wireless, and 15 years with Motorola. He lives by Vince Lombardi’s motto: “Perfection is not attainable, but if we chase perfection we can catch excellence.” Jesus holds an MBA from Universidad del Zulia (Venezuela), a B.S. in Electronic Engineering from Universidad Rafael Urdaneta (Venezuela), and Advanced Management certifications from Kellogg Institute of Management and IESE (Universidad de Navarra, Spain).