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Vindicia and hybris Partnership Offers Sellers Integrated Solution of Digital Goods by Subscription

Aug 13, 2013

Digital merchants can now leverage the combined power, flexibility, scalability, and innovation of the hybris e-commerce platform and Vindicia CashBox.

BELMONT, CALIFORNIA, August 13, 2013 - Vindicia, the leader in enterprise subscription billing solutions, and hybris, an SAP company and the world’s fastest-growing commerce platform provider, today announced a partnership which will allow sellers of digital goods to provide customers an end-to-end engagement: from merchandizing, offer management, and product sales, to subscription billing. The combination of the subscription-enabling and recurring billing of Vindicia® CashBox® with the hybris Commerce Suite empowers digital businesses to build perpetual relationships with customers and increase revenue. The integration will be available through the hybris Extend marketplace.

Subscriptions for digital goods such as print media, Internet radio, gaming, and online video are capturing the attention of media, and the dollars of the consumers. Comscore reported that more than 36 million people viewed online videos last year, and this year monetization of sites like YouTube, Vimeo and Ooyala will mean huge growth in subscription video alone. Other digital verticals will be just as anxious to reap the benefits of this new offering, now that delivery of the end-to-end customer experience is possible in the global marketplace.

“Digital goods and services are proving to be a major opportunity, and many businesses are quickly taking over this space by adopting a new approach for digital commerce,” said Moritz Zimmerman, CTO, hybris. “As more companies move to digital distribution, they are transitioning to structured content creation and management in order to drive distribution to multiple consumer devices. Combining the Vindicia CashBox with the hybris Commerce Suite gives merchants who sell digital goods the advantage they need to stand apart from their competition.”

The hybris Commerce Suite enables business to manage frequency, length, renewals and other attributes unique to subscription business models. This partnership ensures complete end-to-end subscription capabilities, by adding the ability to bill consumers on a recurring basis, allowing for a longer, richer experience with the customer. Subscription models have proved profitable for well-established companies like the Wall Street Journal and savvy brands like Pandora

Vindicia is a company that is acutely attuned to helping businesses build relationships with customers, taking them from one-time purchasers to lifelong customers. Vindicia CEO Gene Hoffman praised hybris for developing functionality designed specifically to meet the needs of businesses that play in the digital space, saying, “The hybris Commerce Suite’s subscription capabilities are ideal for building a perpetual relationship with customers. This partnership creates an experience destined to create high-value, long-term customer relationships.”

For more information on Vindicia CashBox and hybris Commerce Suite, visit and

To learn more about how online selling of digital content can impact sales, download the whitepaper “Digital E-Commerce: The Difference Between Selling a Product and Selling a Perpetual Customer Relationship” at

About Vindicia

Vindicia, the true leader in enterprise-class subscription billing, was recently ranked the Number One billing software solution on the market by Billing Vindicia takes subscription billing to new levels. Vindicia CashBox™ combines cutting edge customer acquisition methods with advanced customer retention technologies, while maintaining unmatched scalability and 99.99% up-time. Vindicia has processed more than $6 billion globally and generates over $90 million in annual incremental revenue for clients. Our clients include TransUnion Interactive, Intuit, Activision Blizzard, IAC, Bloomberg, Vimeo and Next Issue Media. For more information visit , Follow us on Twitter @Vindicia and like us on Facebook/Vindicia.

About hybris, an SAP Company

hybris helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B brands Avid, Checkpoint Software, W.W.Grainger, Thomson Reuters, 3M and Houghton-Mifflin Harcourt as well as consumer brands Waterstones, Starbucks, Bridgestone, P&G, Toys“R”Us, Levi's, Nikon, Galeries Lafayette, Nespresso and Lufthansa. hybris is the future of commerce™.