Personalization is the most memorable way to connect with your subscribers
Personalization is the most memorable way to connect with your subscribers and create meaningful user interactions. From transactions to personalized experiences - creating a successful direct-to-consumer business means moving from a transactional relationship with a subscription account holder to a personalized relationship with each user. Behind the scenes, this means moving from basic identity management and authentication, to delivering compelling user management: Combining digital identity for every individual with tools to manage households and groups, entitlements, privacy and granular user-level data. As a result, happier, more engaged consumers are incentivized to spend more over a lifetime of relevant engagement.