Kevin is an industry veteran with extensive experience in strategic marketing for enterprise software companies and SaaS-based businesses. His 15-plus-year track record includes developing integrated multi-channel marketing programs and partnerships that yield financial results, expand the customer base, increase market share, and build brand affinity. Prior to joining Vindicia, Kevin held senior marketing positions at STEALTHbits Technologies, Tripwire, Epicor, Baan, and Adobe Systems. He holds a BSBM degree in marketing and business management from the University of Phoenix.
Head of Global Marketing
How to make the most of promotional offers to increase subscriptions
7 ways to cultivate an amazing subscriber experience
The rise of subscription business models in the auto industry
The complexity of billing after a free trial expires
5 ways to personalize subscription services for every customer
What should subscription businesses prioritize with their 2020 budgets?
What does California's new data privacy law mean for your subscription business?
How to prepare your subscription business to go global
5 billing considerations for scaling your subscription business
Tips for responsive billing and subscription payments management
How to get your subscription business off the ground
5 Considerations when Selecting a Payment Processor
Subscriptions and Cancellations: Video Streaming Habits of US and UK Subscribers
Trends in gaming monetization
Why you need a mobile-first attitude as a subscription business
9 Essential subscription business metrics
Passive churn and the customer experience
8 Ways to counter churn and increase customer retention
How to price a subscription service: What goes into setting the best price?
Forrester study evaluates increased revenue and retention of Vindicia Select
Subscriptions: The new normal
What the new mobile advertising guidelines mean for subscription companies
European media allies to take down Netflix
Using automation to fight passive churn
How the law affects subscriptions and churn
Why newspapers and online publishers need to address passive churn
Using psychographic data to predict, prevent and combat customer churn
Leverage transaction data to personalize your subscription service
What are the prospects for premium OTT services across the globe?
Passive churn: Understanding the stakes
Vindicia named to Constellation Shortlist of top vendors for smart services digital monetization
The one-year saga of MoviePass: Trials and tribulations of a subscription disruptor
How to align products to the needs of your super users
Can subscriptions replace ads for publishers?
Can aggregated streaming content become an effective monetization strategy?
Mastering subscription retention by understanding churn
5 things to consider when creating a metered billing structure
Subscription businesses need to understand California's Auto Renewal Law and GDPR
Vindicia earns Card Not Present Judges Choice Award for “Best Subscription / Recurring Billing Solution”
Incorporating voice and 3-D to create a subscription billing user interface design that minimizes churn
Huge rise in willingness of Americans to pay for online news
What's new from Mobile World Congress 2018
Game over: Digital subscriptions are the future for video games as physical disc sales fade
Subscriptions and AI - where do we go from here?
One tip for preventing churn: Make your customers feel like members
The challenges of maximizing revenue from streaming sports events
Anticipating the future of payments and wearables
Why your subscription business must make canceling easy
4 key tips for improving the onboarding experience to prevent early churn
vMVPDs pick up millions of customers as pay-TV providers lose 1,300,000
One thing to consider when targeting niche streaming audiences
Innovations are shaping the way consumers view major sporting events
Streaming music subscriptions are up - how should companies react in 2018?
Can subscriptions save a dying retail chain?
Flexible monetization strategies keep SaaS businesses competitive
What to consider when transitioning to a SaaS subscription model
IoT's success depends on the evolution of its billing systems
Older Americans increasingly find news on social media. How should subscription services respond?
Is Netflix abandoning its roots?
What does the future hold for paid-for digital content?
Creating bundles to increase acquisition and reduce churn
OTT partnerships vs. independent products: Which is better?
Online news publications converting to video
3 Acquisition costs you don't want to forget
Encouraging SaaS trial users through the sales funnel
What has Prime Day taught us about subscriptions?
Two channels to add to your SaaS marketing strategy
What will be the next big subscription disruption?
Partnering with publishers: New ways to market subscriptions
Adapting customer service to the subscription billing landscape
Is it best to bow out of the fight for online revenue?
What move should you make when subscribers leave?
Why are Chinese consumers paying for content while Americans won't?
Media publications (and others) can improve subscriptions through podcasts
3 tips to focus your online marketing and eliminate subscription churn
Minimizing churn by anticipating customer preferences
Nintendo toys with free trials - should you?
Companies revamp past services with subscriptions
The 3 biggest takeaways from Google's subscription billing shift
Innovating IoT solutions with subscription billing
As businesses restructure to focus on IoT, subscription billing becomes essential
Succeeding with OTT content in foreign markets
Stopping ad blockers hurts business, but subscription billing saves it
How much will subscribers pay for OTT content?
Using customer experience to support acquisition and retention
Music goes further digital as streaming and subscriptions rise
The relationship between customer acquisition and reduced churn
IoT needs a business model as revolutionary as its tech
How to succeed with a SaaS business model
Strategies to attract new subscribers
Subscription billing best practices
Three unexpected reasons to accept multiple payment types for subscriptions
Questions to ask after every customer cancellation
Personalization insights for subscription billing
Accurately gauging your customer retention rate
Will your business benefit from subscription billing? Questions to ask, data to look for
Payments are evolving - are you ahead?
Why relevant content is more important than ever
Subscription billing is the new normal
Make business decisions out of confidence, not fear
Understanding the scope of online subscription services
Defining your product in a customer-centric manner
Designing IoT products for success
Subscription businesses should reduce friction even when it comes to cancelling
The Road to Account-based Marketing Success: One Company’s Story